Study on Consumer Satisfaction on Online Food Delivery Apps in Kochi
Author(s) : Jasna Mary Joseph., Guest Faculty, Department of Commerce, St. Peter’s College, Kolenchery, KeralaVolume & Issue : VOLUME 7 / 2019 , ISSUE 2
Page(s) : 35-41
Abstract
The era of e generation has brought vital changes in every sphere of human life. The online food delivery system is one such electronic platform that brought a shift in the conventional food habits of people. Online food delivery apps are being a convenient, door-step delivery platform that brought tremendous changes in the food habits of consumers. The present study tries to find out the factors that influence consumers to order food online and to understand the satisfaction level of consumers in using the apps. The study is conducted among 100 users of an online food delivery app in and around Kochi. The factors which influences to order food online were convenience and time saving, promotions and discounts. Consumers are satisfied with respect to quality of food, timely delivery and packaging.
Keywords
Online food delivery apps, influence, consumer satisfaction, food habits, quality of food, ecommerce
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