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The Role of District Tourism Promotion Councils in the Promotion of Tourism in Kerala

Author(s) : Dr. T. Subash, Dr. R. Vasanthagopal

Volume & Issue : VOLUME 1 / 2013 , ISSUE 1

Page(s) : 9


Abstract

Tourism is one of the most successful and fast growing business activities in the world. Economic diversification and technological improvement has created a very conducive environment for tourism development. Tourism acts as a driving force for employment generation, poverty alleviation and social harmony. It is considered as an agent of social change bridging gaps among nations, regions and people. Travel and tourism is one of the world’s largest industries, employing over 235 million people and generating 9.2 per cent of global GDP in 2010.

Keywords

District Tourism Promotion Council, DTPCs, Flagship of tourism industry

References

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