Role of Kerala State Co-operative Consumers’ Federation Limited in Retailing

Abstract

Retailing is an emerging field of study because of its impact on the economy, its importance in distribution and due to its dynamic nature. A retailer must learn how best he can serve customers while earning a fair profit. He must stand out a distinctive entity where customers have so many choices. Retailing is not just the sale of tangible goods through a store. However, it includes service aspect, location of store, ambience, assortment of goods, layout of the store, and so on. It is the last stage in a channel of distribution and includes all those involved in the physical movement and transfer of ownership of goods and services to final consumers. Recently, in a big way traditional stores have been replaced by hypermarkets and supermarkets all over the world.

Keywords

CONSUMERFED, SUPPLYCO, ANOVA

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